Graffiti writers and corporations share a common goal: to attract the public's attention using a standardised visual identity as often and as consistently as possible. Their common objective is to build a brand. "Identity Standards Manual" is a concept-driven book that playfully parodies contemporary logo and branding programmes. EGO uses photographs of graffiti tags as a point of departure for developing identities for fictitious companies, and then explores corporate applications for these new marks.
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